2 Right 2 Left Prospecting If you are doing business in an area of town, an office building or an industrial complex, you should always take 10 minutes and visit each 2 companies to the left and right of the company you are there to see. If you keep some information packages in your car, you will have everything you need, to walk in and have a very brief, informal meeting with the companies around your customers. Don’t be afraid to tell them why you are in the area - visiting current customers.... more
Sales Resume Tips
I am in the process of hiring 4 more sales people for a new market we are entering in Western Canada. Our organization is in growth mode (good) and we do not have the resources to have HR pre-screen candidates (bad). This puts me in a position where I am responsible for the full hiring process - from reviewing incoming applications right through to the eventual offer. I currently manage 12 sales people so I have to make sure that the time I dedicate to recruiting is efficient. Each resume I look at gets a 60 second run through. If it catches my attention I’ll spend a few minutes with it and if the candidate looks promising I’ll fire off an email to book a telephone interview. Below are some sales resume tips for sales people that are looking to make a career change: Make it personal. Your cover letter should show that you have put at least a little effort into applying for this position. Spend some time with the job description and write a brief cover letter that is specific... more
Patient Persistence
I have a great success story from one of my reps that I want to pass on! This fellow met with a large corporate prospect of ours today; the client has 160 stores and 3,000 employees and is one of the biggest opportunities in his territory. The call went well and it looks like we will be providing them products and services on a go forward basis - enough business that they should end up as one of our top ten accounts over the next 12 months. After hearing about this win, I logged in to our CRM to... more
3 Wide 3 Deep
3 Wide 3 Deep Expand Your Knowledge and Sphere of Influence With any account or prospect there is almost always more than one point of contact that you can be working with. The goal of this program is to find as many of these people as possible to increase your penetration and ownership of the account. By focusing your efforts on expanding relationships to 3 different departments and speak to at lest 3 people in each of the business areas, you have a much better chance and maximizing the potential... more
On Demand CRM
My company uses Salesforce.com as our Customer Relationship Management (CRM) tool. I was going to write a positive review on my experience with salesforce.com, however Sf.com does a much better job of showcasing their product. Instead of an article, here is a link that contains analyst CRM reviews, CRM white papers and CRM case studies: http://www.salesforce.com/products/analyst_research.jsp I haven’t used Siebel’s on demand CRM but here is a link to their site: http://www.crmondemand.com/ Â If... more
About Me
Don\'t worry, I shave the beard for meetings!
