Sales Team Chemistry

Posted by Matt On March - 25 - 2009

I’m watching my Habs play right now, and although they’re winning tonight, the team has terrible chemistry. They play for themselves and don’t back each other up. Watching the Habs play got me thinking about team chemistry and the impact it has on a sales group.

A team with great chemistry is a lot of fun to manage. The reps support, motivate and coach each other. Discussions on your team calls are dynamic and there are emails going out daily from the team with success stories and market intelligence. Morale is high, everyone wants to win together and see their colleagues over achieve. And for a manager, turn over is low.

On the flip side a team with bad chemistry can be a nightmare. There is no energy as a group and individual is often viewed with cynicism. Best practices, and inter-territory leads, are kept close to the chest. The culture sucks, turn over is high and there is a big spread between your top and bottom performers.

Here are a few tips to build team chemistry in your sales group:

  • Celebrate success, but make sure to share the praise. There is a tendency for Sales Managers to only celebrate the contributions of their top performers - avoid it.
  • Job shadow; pair reps with close sales territories up for a day of cold calling. They can call in one reps territory and then switch the next week.
  • Take some time to team build during work hours. After hour time is your reps own to manage and they may participate but with resentment. Hit up a Friday afternoon ballgame in the summer and have a few beers as a team
  • Exit bad apples. Don’t allow negative energy on your teams, even if they are performing. The idea that an over performing rep can call their own shots is dated - they will impact your team numbers negatively. Coach them and if they don’t respond walk them out.
  • Sales teams with good chemistry are high performing teams. As a sales manager you own the culture of your sales team, make sure your reps are working as a unit and your team numbers will improve!